Current Projects:
Channel Clusters
This is an EU Community initiative to provide a focus for food and drink producers to work more closely with wholesalers and buyers. As a partner, True Food Marketing is developing communities of small to medium food and drink producers, led by channel cluster mentors. These Clusters will then give businesses a focus around which to work together to develop sales.
It is recognised that SME’s find it difficult to find channel partners or develop a successful working relationship with wholesalers and buyers. The project aims to address these barriers to growth through clustering techniques.
Channel Clusters is funded by the European Regional Development Fund.

Welcome to True Food Marketing
True Food Marketing provides a range of practical services to help your company to develop the UK market.
Our work is supported by the Food and Market Development Division of the Welsh Assembly Government. Our services include:
- Business Mentoring for the food sector
- Meet the Buyer Events
- Marketing Speciality Food Brand Workshops
- Exhibition Showcases at Major UK events
- Retail Study Tours
Please feel free to take advantage of our on-line sales and marketing resources:
- Compare your current practice and pick up some new ideas with our sales and marketing Checklists
- Boost your Profile with our on-line catalogue of Media, PR, Sales and Trade contacts in the Links section