About True Marketing

True Marketing offers a tailored practical sales and marketing resource for your business to develop the UK market. Each participating company is entitled to nine days of mentor time over a 12 to 18 month period. In addition, you and your team can attend a range of short training courses & workshops to develop skills in sales and marketing.

1. Mentoring – one to one training with an industry specialist

Step One:
  • Full understanding of your business and objectives to be sure that True Marketing is right for your company
  • Selection of Lead Mentor for your company from our portfolio
Step Two:
  • Half day briefing session with your Lead Mentor and True Marketing to agree a broad 12-18 month plan of action
Step Three:
  • Implementation of plan of action

Phase One: Detailed review of current business

  • Product range and capacity
  • Over view of market conditions for product category
  • Company presentation
  • Customer base and profitability
  • Current sales and marketing practices
  • Distribution structure
  • Company priorities
  • Current issues
  • Agree a detailed Action Plan with targets and time plans

Phase Two: Implementation of Action Plan

Typical training activities would include

  • Advice on brand development and positioning
  • Preparation of company literature and presentation material
  • Survey of existing customers
  • Identification of potential new customers
  • Accompanied customer visits
  • Preparation for trade shows
  • Planning a Public Relations strategy
  • Implementing customer management systems
  • Sales and marketing training programme [see below]

Phase Three: Review and evaluation of objectives and results

2. Sales and Marketing Training & Workshops

The True Marketing Training Programme offers a range of short courses and workshops that you and your team can benefit from, examples of these practical sessions with case studies drawn from the speciality food sector in the UK and Ireland:

  • Master Classes in Selling
  • Promotional Techniques to develop sales
  • Top tips on effective PR coverage
  • Professional Telephone Selling
  • Key Account Development
  • Selecting and Managing Distributors

Fee: To benefit from the entire True Marketing package costs £2000 + VAT (payable in 4 quarterly installments)

For more information contact: Bethan Jones, True Marketing, Project Manager, Menter A Busnes Tel: 01691 830189, Mobile: 07815 150376, Email: info@truemarketing.co.uk