With food health a greater concern, we answer some of the key questions that your customers might ask

What is being done to combat key health issues? Following the launch of the 2004 Food and Drink Federation (FDF) Food and Health Manifesto, a recent survey has revealed that the industry has made progress in nearly all areas.

So, what’s happened? Today, 23% of all products, worth £2.4 billion, have lowered salt and fat content, nearly one third of foods are low sugar variants, and over half (56%) of products are offered in more than one size.

What are the hopes for the future then? FDF forecasts that by the end of 2005, over a third of products will contain less salt compared to 2004 and 15% will comprise of less fat.

So, why’s this good? FDF president, Gavin Neath, explained that billions of pounds had been invested to expand consumer choice and offer healthier foods. He said, “Consumers increasingly want to manage their diet and lifestyle. UK manufacturers are committed to providing customers with both the products and information they need to help them make the right choices.”

Is anything else going to happen from now on? FDF has reaffirmed its pledge to help tackle obesity in the UK, particularly in children. ‘Delivering on Our Commitments’ demonstrates that food producers do not place vending machines in primary schools and are broadening food options in senior schools. FDF reiterated its desire to work with the government for a healthier living advertising campaign, which “would amount to millions of opportunities every day to remind consumers of the importance of a balanced diet and an active lifestyle.”