What is True Marketing?

True Marketing offers a tailored practical sales and marketing resource for your business to develop the UK market. Each participating company is entitled to nine days of mentor time over a 12 to 18 month period. In addition, you and your team can attend a range of short training courses & workshops to develop skills in sales and marketing.

Who is True Marketing?

An association of UK and Irish food and drink marketing specialists, brought together by Menter A Busnes and the Food and Market Development Division of the Welsh Assembly Government to grow Welsh food and drink businesses linking in with a similar programme for Irish food and drink companies.

Why True Marketing?

Many small food and drink producers are hampered *in their growth by a lack management time for business development. Companies recognise what they need to do but are constantly frustrated by the constraints of running their business. True Marketing brings together good companies and effective business people who act as mentors with the aim of creating even better companies.

What does True Marketing support cost?

The project is part financed by the European Union INTERREG IIIA programme through the Food and Market Development Division of the Welsh Assembly Government. Participating companies pay £2000 + VAT in staged payments to gain access to the service.

What do you get from True Marketing?

A choice of mentors from a range of carefully selected highly recommended individuals from the UK food and drink industry. Each participating company is entitled to nine days of mentor time over a 12 to 18 month period.

What can a True Marketing mentor do for you?

  • Work on specific projects
  • Provide tailored one to one training for you on a range of sales and marketing activities:
    • Creating a marketing strategy
    • Profiling target customers
    • Devising a customer management system
    • Visiting key accounts
    • Advise on branding and product presentation
    • Support exhibition and PR activities
  • Advise on True Marketing training available to improve your team’s performance